"TOO CLOSE" THE RETURN OF ALEX CLARE
Just over a month ago the career of Alex Clare, whose debut album “The Lateness Of The Hour” was released to widespread critical acclaim in July last year, had reached a bit of a standstill. Alex had returned to working for a friend as an estate agent and had put his music career he figured out his next move. In the meantime he kept receiving emails asking if his single “Too Close” could be used in a Microsoft ad. Eventually he agreed and thought no more of it. Fast forward to now and “Too Close” has turned into a bona-fide worldwide hit single flying high in the charts in the US and the UK and topping the charts in Germany - with his full album peaking at #2 on the iTunes chart there last week. Microsoft poured millions of dollars into a massive US ad campaign with 60-second spots broadcast during prime-time TV shows and in cinemas before major titles like "The Hunger Games." TV viewers and cinema-goers began Shazam-ing the song and searching for the track on YouTube and i