Alex Clare new single/video "Treading Water".

Following the enormous worldwide success of his recent hit single, “Too Close”, as featured in the multi-million dollar Microsoft internet explorer ad, Alex Clare has his new single “Treading Water”, released on August 13th through Island Records. Sales of “Too Close”(1.5 million and counting) exploded in all territories that carried the advert and that looks set to continue as the campaign is now being extended in new countries including France and Brazil. Both “Too Close” and “Treading Water” singles are taken from Alex’s hugely acclaimed debut album ”The Lateness Of The Hour”. “Too Close” peaked at #4 in the UK chart where it remained in the top 10 for 5 weeks, selling over 400,000 copies in the UK alone, while the accompanying video racked up over 12 million views. The album, released to widespread acclaim a year earlier, has now shipped 60,000 in the UK while Alex also recently made a triumphant return to the UK live stage with a triumphant sell-out gig at the Scala in London. A second London date, at KOKO on October 25th has already sold out. “Too Close” has also been a massive hit internationally. The single is currently flying in the US where it has been certified Platinum while in Germany ‘Too Close’ topped the sales chart, and the iTunes chart while racking up Platinum sales. A few months ago the situation wasn’t quite so rosy. Following disappointing sales for “The Lateness Of The Hour”, despite serious online heat, fantastic press reviews and significant radio support, 26-year old Londoner Alex decided to step back, put his music career on hold while he figured out his next move. In the meantime he kept receiving emails asking if his single “Too Close” could be used in a Microsoft ad. Eventually he agreed and thought no more of it. Microsoft poured millions of dollars into a massive US ad campaign with 60-second spots broadcast during prime-time TV shows and in cinemas before major titles like "The Hunger Games." TV viewers and cinema-goers began Shazam-ing the song and searching for the track on YouTube and iTunes. By the week ending April 1, the song had debuted at No. 68 on the Hot 100, and had sold well over 100,000 downloads. The Microsoft campaign was then launched in the UK leading to even greater success. This newfound attention comes nearly two years after the first sessions for "Lateness of the Hour" first began with Diplo and Switch in New Orleans. The renewed interest in Clare's music has prompted the 26 year old Golders Green native to head back in the studio to start work on a planned new EP.
 WHAT THE VIDEO HERE
 myspace.com/alexclare
WHAT THE PAPERS SAY
“A major talent” The Independent
“blue-eyed soul, disturbing dubstep/dancehall shapes, unpredictable...a fascinating new talent” - Sunday Times Culture
“A giddily upbeat and genre-defying outburst of fervent energy, justifying the almost tangible buzz Clare has been attracting” The Sun

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