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PRIDES ANNOUNCE THEIR DEBUT ALBUM, ‘THE WAY BACK UP’, OUT ON JULY 10

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PRIDES are an unstoppable force. Their highly anticipated debut album, THE WAY BACK UP , is to be released on July 10 on Island Records; with the lead single ‘Messiah’ coming on July 6. This coincides with the first new global release date for albums and will be available everywhere for eager fans who have been patiently waiting. The album is full of big tunes that match their enormous live performances.  PRIDES are a band that own every venue they play so it is not surprising that after a phenomenal performance at the Closing Ceremony of the Commonwealth Games and hot off the back of a second sold out UK tour that they have been confirmed sets this summer at Reading and Leeds Festival (headlining the BBC Introducing stage), Latitude (headlining Huw Stephens stage) and will be breaking records on the day of the album release by being the first band to play the main stage at the new site for T in the Park . This all comes after their first headline US Tour this month aptly

PRIDES RELEASE MESSIAH ON JUNE 23

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Energetic and highly acclaimed synthpop trio, Prides , release Messiah on June 23 The band burst onto the scene with Out of the Blue which lived on the top five of the Hype Machine . They also enjoyed success on second single, The Seeds You Sow, which was met with rave reviews from fans and critics alike. Next up is Messiah , which is an infectious indie pop track that has a sense of impending bigness about it. And is set to be an anthem for this summer with it’s chant like repetitive vocals. Singer, Stewart Brock says, “ The idea for the lead synth line came about because we were discussing that no one used a pitch bend on a keyboard anymore. Usually that’s an incentive for us to try something and it stuck. We had recently seen The Killers headline T in the Park and with that in mind we really wanted our own ‘I’ve got soul but I’m not a soldier’ moment. That was the inspiration. The track is about love and self-doubt. It’s about wanting to achieve something, and reali