ASHER ROTH G.R.I.N.D (GET READY IT’S A NEW DAY)

“G.R.I.N.D.”, the brand new track that’s been lighting up the blogs, (no 2 on Hype Machine) from Asher Roth, is released on July 26th through SRC/ Island Records. “G.R.I.N.D”, which stands for “Get Ready It’s a New Day”, was produced by a team called 1500 or Nothin, and is taken from Asher’s forthcoming as yet untitled second album which features production from the likes of Pharrell Williams, Swizz Beats, Ryan Leslie and Q-Tip. For further info on Asher’s movements and to see the cool viral video for “Muddy Swim Trunks”, and to download the tasty new mixtape “Seared Fois Gras with Quince and Cranberry”, visit http://asherrothmusic.com/. Asher Roth’s debut hit single “I Love College” and acclaimed album “Asleep In The Bread Aisle” announced him as one of the most exciting new artists in hip hop. Heavily tipped at the beginning of 2009, alongside Kid Cudi and B.O.B, as one of the freshest new artists taking hip hop in an exciting new direction, Asher charted with his first single “I Love College”. “Asleep In The Bread Aisle”, earned Roth the respect of hip hop giants such as Jay-Z, Kanye West, Eminem, Ludacris and Andre 3000 and showcased a more thoughtful, lyrical side to the Pennsylvanian born rhymer’s talent. The new album aims to develop that talent and take it to a new level.
WHAT THE PAPERS SAY
“The boy has some gargantuan talent. Not only is he one of the most gifted lyricists to emerge in a long time, he just has something special” NME
“The kid can rap” Stool Pigeon
“G.R,I.N.D. is gonna be big” The Sun

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