Sigrid winner of BBC Sound of 2018

Sigrid has been named BBC Sound of 2018, chosen by a panel of more than 170 influential music experts including former winners and longlist nominees. The 21-year-old Norwegian pop sensation has gone from unknown to the most exceptional breakout star in the past year. From releasing her acclaimed debut Don’t Kill My Vibe EP last summer – which has amassed over 100M global streams – selling out her entire UK March headline tour, to the brutally honest A-List new single ‘Strangers’, now Sigrid joins Sam Smith, Haim, Years & Years and Jack Garratt as winner of the prestigious BBC Sound of 2018.

Sigrid said to the BBC, “It’s a lot to take in to have won something as prestigious as BBC Music Sound Of. I feel honoured as there are so many other artists I look up to who have won this before me, and honestly, I’m just really happy and proud of what my team and I have achieved together. I’m from a small town called Ålesund in Norway. I’m still 21 and it’s quite crazy to get this recognition. I’m very excited about the year ahead and sharing new music with everyone. I want to thank the panel for voting and the team involved in BBC Music Sound Of 2018.”

Radio 1 DJ Annie Mac said, “Sigrid is one of those really special artists making quality, exciting and feisty - yet fragile - pop songs that are an absolute pleasure to play on the radio. Sigrid is an incredibly talented performer and songwriter and so very deserving of the Sound Of 2018 crown. I’m really looking forward to watching her rise.”

Chris Price, Head of Music for BBC Radio 1 & 1Xtra, said “I’m absolutely thrilled that Sigrid has been crowned BBC Music Sound Of 2018 winner, showing that tastemakers in the UK and internationally share the excitement that has lit up Radio 1 since ‘Don’t Kill My Vibe’ was made ‘Hottest Record in the World’ last February. Following Tunes of the Week from Annie Mac, MistaJam, Scott Mills and Greg James – not to mention a Piano Session for Huw Stephens last summer – Sigrid’s new single ‘Strangers’ sits on the Radio 1 ‘A’ list, her third playlist here. Sigrid is a captivating performer and I can’t wait to introduce BBC audiences to her incredible live show, starting today in the home of live music - the Radio 1 Live Lounge”

WATCH STRANGERS VIDEO HERE: https://Sigrid.lnk.to/StrangersOfficialVideo
LISTEN TO ‘STRANGERS’ HERE: https://Sigrid.lnk.to/StrangersPR

From the tiny town of Ålesund in Norway, which sits at the entrance of a UNESCO-protected fjord surrounded by sea and mountains, Sigrid has been quietly creating a world which emboldens her followers, displaying outstanding song writing ability with hard-hitting and empowering words, laced over unexpected and daring melodies. Sigrid is the voice of 2018.

LIVE DATES
  • Wed 17 Jan NE Groningen Stadsschouwburg
  • Thu 18 Jan NE Groningen Grand Theatre
  • Sun 21 Jan SWE Stockholm Debaser
  • Mon 22 Jan DK Copenhagen Vega (small room)
  • Mon 12 Mar UK Brighton Concorde 2 SOLD OUT
  • Wed 14 Mar UK London Shepherd's Bush Empire SOLD OUT
  • Sat 17 Mar UK Bristol Motion SOLD OUT
  • Sun 18 Mar UK Birmingham Institute 2 SOLD OUT
  • Tue 20 Mar UK Leeds Leeds University SOLD OUT 
  • Wed 21 Mar UK Glasgow St Lukes SOLD OUT 
  • Fri 23 Mar IRE Dublin The Academy SOLD OUT 
  • Sat 24 Mar UK Manchester Academy 2 SOLD OUT
SIGRID WINNER OF BBC SOUND OF 2018
SIGRID WINNER OF BBC SOUND OF 2018
STRANGERS OUT NOW WATCH HERE
‘Strangers’ is out now on Island Records
👀👀👀👀
Connect with Sigrid

“This year’s hottest new popstar” – Guardian Guide
“Norwegian superstar is set to define music in 2018” – Line of Best Fit
“Witnessing a pop phenomenon” –The Times

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