JESSIA releases the official video to her latest single, “I Should Quit”

Canadian pop songstress JESSIA released the official video to her latest single, “I Should Quit” New York, NY on June 18^th 2021– watch HERE.

Directed by Nina Kramer, the carefree video highlights JESSIA’s struggle to accept her friends’ advice to stop making impulsive bad choices, while knowing that she should quit but in reality admits she has no intention of doing so. On the track, JESSIA says “I’m really good at giving advice but not always good at taking it. I know what I SHOULD do but what’s the fun in always playing it safe? Sometimes you just need to fully accept that you are a hot mess.” 

Recently, JESSIA was featured as Billboard Magazine’s “Chartbreaker” for the month of June. Her CRIA Gold-certified body acceptance anthem “I’m not Pretty” is currently Top 5 at Hot AC radio in Canada and features GRAMMY® Award-nominated artist Bebe Rexha on the official remix version of the track released last month. “I’m not Pretty” recently crossed 100 million+ streams and this week tops the Billboard Canada Emerging Artists Chart for the SEVENTH consecutive week at #1.

“I’m not Pretty" initially exploded on Tik Tok when JESSIA introduced an acapella hook of the song by sharing, “I don’t know if this is total trash, or if it’s actually a bop.” Turns out, it was the latter as the clip racked up 1 million views in a day. The candid lyrics describe a journey towards self-love and the emotions one can feel while on its path - a message that has instantly resonated with audiences all over the world. 
 
Watch how “I’m not Pretty” unfolded on TikTok: Part 1 // Part 2 // Part 3 // Part 4 // Part 5 // Part 6
 
In addition to early support from international tastemakers, Grammy award winning singer, songwriter, and producer Ryan Tedder personally reached out to JESSIA upon hearing the song to champion her work and collaborate.  Together they are putting the finishing touches on more new music—due out soon.

2021 TOUR DATES

July 1 – Lights On Canada Day – Ottawa, ON

July 31 – Lollapalooza – Chicago, IL

October 30 – Outside Lands Festival – San Francisco, CA

WATCH “I SHOULD QUIT” OFFICIAL VIDEO HERE  

👀👀👀

Socials:

 INSTAGRAM | FACEBOOK 

| TIKTOK | TWITTER | WEBSITE | YOUTUBE

ABOUT REPUBLIC RECORDS

A division of Universal Music Group, the world's leading music company, Republic Records is home to an all-star roster of multi-platinum, award-winning legends and superstar artists such as Ariana Grande, Black Thought, Drake, Florence + the Machine, Greta Van Fleet, Hailee Steinfeld, Jack Johnson, James Blake, James Bay, Jessie J, John Mellencamp, Jonas Brothers, Julia Michaels, Kid Cudi, Lil Wayne, Lorde, Metro Boomin, NAV, Nicki Minaj, Of Monsters and Men, Pearl Jam, Post Malone, Seth MacFarlane, Stevie Wonder, Taylor Swift, The Weeknd and more. Founded by brothers and chief executives Monte and Avery Lipman, it is also comprised of innovative business ventures, including American Recordings, Boominati Worldwide, Brushfire, Casablanca Records, Cash Money, Lava Records, XO, Young Money, among others. Republic also maintains a long-standing strategic alliance with Universal Music Latin Entertainment (J Balvin and Karol G).  In addition, Republic has expanded to release high-profile soundtracks for Universal Pictures (Fifty Shades of Grey), Sony Pictures (Spider-Man Into the Spider-Verse) and NBC TV (The Voice), as well as other notable film and television franchises. Extending further into the worlds of film, television, and content, Republic launched Federal Films in order to produce movies and series powered by the label's catalog and artists. Its first production was the Jonas Brothers documentary Chasing Happiness for Amazon Prime Video.